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Pitch deck analytics

What pitch deck analytics show

DeckPeek measures what happens after you share a deck through a controlled link. It does not grade your pitch, score its quality, or predict whether an investor will respond.

Recorded activity can include:

  • Opens, identified viewers, and return visits
  • Total and average viewing time
  • Completion and average pages or slides viewed
  • Page-by-page sessions, views, and relative attention
  • Approximate country, device, and referrer context

You can review activity across a workspace, for one document, or for an individual share link. If you have not shared the deck yet, start with the guide to sharing a pitch deck with controlled links.

Opens and return visits

Total opens counts recorded viewing sessions. Create a separate share link for each investor, firm, event, or outreach group to keep those sessions attached to the right conversation.

An identified viewer is a distinct email address supplied through an email-collection step. Returning viewers counts identified addresses that appeared in more than one recorded open during the selected date range.

Those numbers show repeat activity, not who was physically using a device or why they reopened the deck. A forwarded link can also create activity you did not expect, which is why link-specific access rules matter.

Viewing time and completion

Total viewing time adds together the activity recorded across opens. Average viewing time shows the mean for those sessions. Completion shows the share of eligible opens that reached every page or slide; it does not mean every slide was read or understood.

Viewing time is best-effort active time, not simple tab-open duration. It accrues while the browser tab and viewer are visible and pauses after about 30 seconds without pointer, touch, or keyboard activity until the viewer interacts again.

Average pages viewed provides another way to understand depth without treating every open as a full read. Compare these measurements across a useful date range instead of drawing a conclusion from one number.

Slide-by-slide attention

The document analytics view compares each slide in the current deck version by recorded sessions, views, average time, and relative attention. This can reveal where sessions slowed down, revisited a slide, or moved on quickly.

Relative attention is most useful as a comparison within the deck. A deck’s highest-time slide is shown as 100 percent and the other slides are shown in proportion to it. This is not eye tracking or a share of total attention. A high-attention slide may have been interesting, dense, confusing, or simply left open.

Identified and anonymous viewers

A public link can record a session without identifying the viewer. If you enable email capture, the session can include the address the viewer entered. On Free, that address is self-reported.

Pro can require email verification before access. Verification shows that the viewer could receive a code at that address at that time; it does not establish a person’s legal identity or prove that the same person remained at the device for the entire session.

Approximate country, browser or device category, and referring site can add context. They can be incomplete or misleading because of shared devices, privacy tools, corporate networks, and other browser conditions.

Using analytics for follow-up

Analytics are most useful when they help you ask a better question. Look for patterns that can shape the next conversation without pretending to know what the viewer thought.

Filter workspace activity by a recent reporting window, all time, or a custom range. You can also open a recent session and add a private note while the context is fresh.

  • If a deck was reopened, ask whether any new questions came up.
  • If sessions repeatedly stopped early, make the opening clearer or ask whether a shorter version would help.
  • If several sessions spent time on the same slides, use those topics as a possible agenda for the next call.
  • Compare links separately so one active conversation does not distort the rest of your outreach.

Accuracy and measurement limits

Treat opens, time, completion, and slide attention as useful signals, not proof that a specific person read, understood, or agreed with the deck. Snapshots are recorded on a best-effort basis, so network conditions, blocked scripts, browser behavior, and repeated sessions can affect the results.

DeckPeek filters owner previews and common automated preview or bot requests. That filtering cannot prove that every eligible request came from a person.

Analytics describe activity inside the hosted viewer. If a recipient downloads the original file or receives an email attachment, DeckPeek cannot measure what happens to that copy afterward.

For the short operational explanation, see the viewer analytics help section.

Common questions

Are pitch deck analytics available on Free?

Yes. Free includes core open, session, completion, and page-by-page analytics. Pro adds CSV analytics export along with advanced sharing and viewer-access controls. See plans and pricing for the current comparison.

Can I tell exactly who viewed my deck?

Not from an anonymous open. Email capture can associate a supplied address with a session, and Pro can verify access to that inbox. Even then, the activity should not be treated as proof of real-world identity or intent.

Does the viewer need a DeckPeek account?

No. A viewer completes only the access steps configured for that share link.

Can analytics track an emailed attachment?

No. Viewer analytics depend on opening the hosted share link. Once a separate file copy leaves the viewer, its later use is outside DeckPeek’s measurement.

Start with viewer analytics

Upload your pitch deck, create a link for each conversation, and see recorded viewer activity in one workspace. No credit card is required to start on Free.